Meet Our Leadership Team & Founders
The visionary founders, clinical cosmeceutical scientists, and ethical direct-selling pioneers guiding Way of Living’s nationwide mission across Pakistan. Merging medical purity with boundless financial dignity.
Pioneering Science & Economic Empowerment
M. Tariq Khan
Founder, Chairman & Chief Executive Officer
“Our purpose is to create true financial sovereignty for Pakistani families through scientific cosmeceuticals they can recommend with complete moral confidence and verified Halal integrity.”
A pioneer of compliant direct sales models in South Asia, M. Tariq Khan established Way of Living with a definitive mandate: eradicate unregulated mercury-laden skincare while providing educated youth, homemakers, and professionals a legitimate, SECP-supervised income engine with instant daily withdrawals.
Dr. Aalia Farooq
Co-Founder & Chief Research Officer (CRO) • Ph.D. Formulation Architect
“True cosmeceutical luxury is rooted in medical integrity—every single bottle represents clinical purity, bio-active efficacy, and ethical truth verified against rigorous laboratory assays.”
Holding a doctorate in Phytochemical Bio-Nanotechnology, Dr. Farooq spearheaded the clinical breakthrough of the Glutawol Serum Complex. Her formulas substitute aggressive chemical bleaches with high-potency L-Glutathione, pure Tea Tree, and organic Cold-Pressed Neem oil specifically tuned for Melanin-rich South Asian skin profiles.
Executive Management Team
Seasoned business leaders presiding over nationwide distribution, real-time financial disbursements, distributor education, and strict statutory compliance.
Kamran Shahzad
Oversees end-to-end supply chain infrastructure, sterile cold-chain delivery protocols, and guaranteed 24–48 hour fulfillment across 100+ Pakistani cities via TCS and Leopards Express.
Zainab Mir
Drives premium bio-luxe brand identity, omnichannel influencer endorsements, digital sales masterclasses, and turnkey promotional media assets tailored for independent distributors.
Hamza Rasheed, FCA
Fellow Chartered Accountant engineering our automated real-time financial clearing gateway, ensuring instant daily commission disbursements to JazzCash, EasyPaisa, and Raast accounts.
Usman Hashmi
Directs the Universal Mentorship Curriculum, hosting weekly Urdu and English leadership seminars, digital prospecting workshops, and executive development Bootcamps across 4 provinces.
Mariam Bukhari
Presides over 24/7 bilingual omnichannel support for both cosmeceutical consumers and direct sellers, maintaining an industry-leading average resolution speed under 3 minutes.
Advocate Bilal Qureshi
Ensures ironclad corporate compliance under SECP Direct Selling Guidelines, Consumer Protection Acts, PCSIR Cosmeceutical Standards, and ethical MLM compensation structures.
Diamond & Platinum Network Leaders
Meet the exceptional Pakistani women and men generating sustained monthly wealth, transforming local communities across all major metropolitan and regional sectors.
Ayesha Malik
Lahore Central Hub
Bilal Mehmood
Karachi South Hub
Sara Ahmed
Faisalabad Hub
Dr. Fatima Rizvi
Islamabad & Rawalpindi
Where Clinical Efficacy Meets National Dignity
From our Multan boardroom to sterile formulation cleanrooms and gala award stages, see how our founders and leaders cultivate world-class excellence.
Multan HQExecutive Governance Center
Our high-security boardroom at Street No 22B, Zakariya Town, Multan where SECP compliance audits, distributor payout protocols, and nationwide expansion strategies are executed.
PCSIR CertifiedCleanroom Precision Formulation
State-of-the-art sterile biotechnology cleanrooms where Dr. Farooq tests every batch of Glutawol against heavy metals, steroids, and harmful parabens.
Annual Gala 2025Annual Gala & Car Handover
Celebrating top-tier distributors who qualify for our Luxury Auto Incentive and International Leadership Retreats with transparent, auditable criteria.
Bio-Luxe StandardClinical Radiance Standard
The visual hallmark of Way of Living: radiant, dewy, hyper-pigmentation-free skin achieved without aggressive bleaching chemicals or skin barrier disruption.
Ready to Build with Pakistan's Ethical Pioneers?
Whether you are seeking clinical cosmeceuticals that genuinely repair skin or ready to build an independent monthly income through daily JazzCash & EasyPaisa rewards, our executive leadership is with you every step.